Click Frenzy appoints WPP agencies Mindshare and Wunderman Thompson

Following competitive pitches, WPP agencies Mindshare and Wunderman Thompson have both been appointed by Click Frenzy, to handle the media and creative agencies respectively.

Click Frenzy is an online shopping sale event, hosting participating retailers’ best deals in one place on the Click Frenzy site.

Mindshare will take on online and offline duties for e-commerce business, with Wunderman Thompson winning the creative account, which will include brand strategy and architecture, as well as ongoing communications work.

Launched in 2012 by CEO Grant Arnott, the aim of Click Frenzy was to create a centralised online shopping experience for Australians, inspired by the US shopping events Black Friday and Cyber Monday.

“Mindshare captured our imagination with their strategic vision to amplify the reach and effectiveness of Click Frenzy’s national media buying efforts,” said Click Frenzy marketing manager, Mark Salzmann.

“We couldn’t look past Wunderman Thompson as our growth partner. Not only have they brought to life our current creative ambition, but they have the breadth and scale to unlock our future potential,” continued Salzmann.

Mindshare Melbourne managing director, Chris Solomon, added: “It’s a privilege to be partnering with Click Frenzy to continue to bring consumers the biggest brands from across the globe, at the best prices. In the latest GroupM report Emerging Stronger, we forecast that globally eCommerce will grow 20% during 2021, to US$5.2 trillion. As the world and Australians become more dependent on eCommerce, online marketplace environments are key to building strong brands and delivering growth. Click Frenzy truly value the contribution that media innovation and best in class tools can provide in helping to grow their brand and grow their business.”

Recently appointed Nick Muncaster, with WT Australia CEO Lee Leggett

Recently appointed Wunderman Thompson Melbourne managing director, Nick Muncaster said: “We’re thrilled to partner with Click Frenzy, an ambitious Australian eCommerce brand. It’s been a great experience working with the Click Frenzy team so far with the project well underway, and we look forward to driving more growth for the business in the future.”

Click Frenzy hosts four “mega sales events” per year, bringing together retailers in the fashion, travel, electronics and home décor sectors. The next online event is in July for the ‘Click Frenzy Julove’.

The win is the latest in stream of new business wins for Mindshare including Craveable Brands, Foxtel Streamotion and University of Melbourne.

Wunderman Thompson also recently announced the the formal integration of Wunderman Thompson Commerce to its business, with the business now operating out of the Melbourne office of WT Australia.


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