Dr Mumbo

Clickbait… advanced level

Dr Mumbo salutes the social media team at the Sydney Morning Herald for taking clickbait to a whole new level of Zen last night.

Given the excitement of Tony Abbott’s leadership, this story of a narrowly won party spill certainly caused a stir when it was posted to the SMH Facebook page.

smh facebook abbott shock

In fact it was the story from 2009 when Abbott beat Malcolm Turnbull to the Liberal leadership by a single vote.

 Fair to say the readers were unimpressed with the SMH staff… even if labelling “cockheads” was a tad strong.

smh facebook 1Screen Shot 2015-02-02 at 12.50.13 pmScreen Shot 2015-02-02 at 12.50.24 pm


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