Dr Mumbo

Could this be the most clickbaity news story of all time?

Dr Mumbo is aware of the futility of railing against clickbait headlines.

Indeed, as he contemplates the story that news.com.au considers the third-biggest thing happening in Australia today, he just can’t help but saluting the unsurpassed masters of the art.

news superyacht hostess

 

The headline – “Aussie superyacht hostess tells all” – certainly intrigues. So that’s one point.

The gratuitous use of a girl in a bikini adds another point.

And let’s give them one more point for the mysterious teaser: “Sarah Begbie had the rare chance to snap up $10,000 for a week’s work aboard a superyacht. It didn’t go as expected” Who wouldn’t click on that?

Have a further point for merely being a repost from sister British tabloid, The Sun.

And another point for it being a two-year-old story.

And another point for including a further seven swimsuit shots borrowed from the Instagram account of the young woman in question.

news superyacht story

 

But of course, real clickbait only deserves the label if it truly disappoints.

And it does.

Remember that promise that “it didn’t go as expected”?

Apparently she didn’t expect to do any work.

So the entire point of the story is the following revelation:

“My daily tasks included but were not limited to, all food and beverages services, all housekeeping including making up the guest rooms, guest and crew laundry, linen and turn down service, accounts, stock control and provisioning,”

Have two points for that.

Oh, and apparently, her quarters weren’t very big. Astonishingly, when you work on a boat “you don’t get much alone time”. That’s worth another point.

But there was one other big revelation: She didn’t get any tips, but heard anecdotes that people who worked on other boats did.

Ten. Out. Of. Ten.

Don’t go changing, news.com.au. Don’t go changing at all.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.