Clinique promotes new moisturising product with outdoor campaign

Clinique is promoting its new ‘Dramatically Different Moisturising Lotion +’ with a new outdoor campaign created in partnership with JCDecaux Innovate.

The campaign features a 3D liquid filled sensor button in the shape of a balloon, which is meant to represent the hydrating effects of the new product, which when pressed by a consumer prints out a voucher to redeem at any Clinique counter for a free 10-day supply of the 3-Step System.

Clinique marketing manager Corinne Grove said in a statement:  “We are thrilled with the interactivity and strong aesthetics of the campaign. By interacting with the panels, customers are rewarded with the opportunity to experience our professional service and take home a sample for free.”