Clinique is promoting its new ‘Dramatically Different Moisturising Lotion +’ with a new outdoor campaign created in partnership with JCDecaux Innovate.
The campaign features a 3D liquid filled sensor button in the shape of a balloon, which is meant to represent the hydrating effects of the new product, which when pressed by a consumer prints out a voucher to redeem at any Clinique counter for a free 10-day supply of the 3-Step System.
Clinique marketing manager Corinne Grove said in a statement: “We are thrilled with the interactivity and strong aesthetics of the campaign. By interacting with the panels, customers are rewarded with the opportunity to experience our professional service and take home a sample for free.”
The Innovate panels are live until February 15 in Sydney at Pitt Street Mall and in Melbourne on the Melbourne Central Station Concourse.
JDecaux marketing director Essie Wake said in a statement: “This is a new and innovative way to drive people in store to trial the 3-Step System. With the panels placed in direct proximity to the major retail outlets and a generous 10-day supply of product, I suspect this will be a highly successful activation for the Clinique brand.”
- JCDecaux Innovate
- Media Agency: OMD
- Creative Agency: Clinique