Clipsal 500 Adelaide V8 Supercar: the race that rocks

Adelaide agency KWP! Advertising has launched a new campaign to promote a V8 supercar event next year.

With the slogan, ‘are you ready for the future?’ the campaign looks at the new breed of cars that will be racing at the Clipsal 500 Adelaide event in February.

“These ‘new breed’ car specifications, bringing with them new teams and new rivalries, are revolutionary and will be on show at Clipsal 500 Adelaide for the first time,” said James Rickard, creative director at KWP!. “We’ve created a campaign that leverages this, while building on popular elements from last year’s campaign including using the drivers as talent and maintaining the brand’s positioning as ‘The Race That Rocks’.”