Clive Palmer spends $570k on Youtube ads
Clive Palmer has spent around $570,000 on Youtube ads over the last eleven days, including $161,000 during the past weekend alone.
This latest blitz comes after Palmer promised to spend over $100 million on campaign advertising for his Trumpet of Patriot party in the lead up to the federal election, which will be held some time in May.
According to Google’s advertising transparency centre, the Trumpet of Patriot party has booked 78 ads, at a running cost of $569,150, since March 6. The campaign started relatively slowly, with $21,150 spend on day one. By March 16, the daily spend was sitting at $85,500.
During this period, Palmer also booked 14 front-page advertisements across the major mastheads, including The Age, The Australian, Daily Telegraph, The West Australian, and the Sydney Morning Herald, and ran an extensive TV ad campaign.
The Youtube advertisements are split into two tranches. $150k has been spent on 53 advertisements that appear to follow a scattergun approach. Individual ad spend ranges from $6,000 for 200,000 views over a five-day period, to just $150 to reach 15,000 over the same period, depending on region and demographic.
The far-more-targeted campaign has seen $419k spent on just 25 different advertisements. These advertisements vary in tone. One has Palmer in a yellow shirt explaining his views on the Welcome to Country address directly to camera.
Another is clipped from a recent ‘freedom conference’, showing Palmer on stage with American political commentator Tucker Carlson. Carlson opens by stating, “I just admire Clive Palmer so much”, and ends with the message “you need rich people on your side.”
Many of the commercials feature Suellen Wrightson, the party’s leader, imploring Australians to “put Australia first”, or arguing the virtues of a fast train between Sydney and the Hunter region.
Palmer also spent $8,000 to serve his entire 61-minute Melbourne Press Club speech from last Thursday to half a million Australians. Another advertisement shows Palmer arguing with Pauline Hanson, before promising to freeze home loans at 3% for 5 years. It’s the only ad that contains a well-defined campaign promise.
Some of the advertisements breached advertising policies and were removed.
Broken down state-by-state-by-territory, Palmer is spending most in NSW and Victoria, with $187k and $134k respectively. Palmer has spent $109k in Queensland to date, and $57k in Western Australia.
South Australian spend was $38,600, Tasmanian spend was $33,600, the ACT warranted just $7,350 and the NT $2,100.
Given this spend is dynamic, with daily amounts rising, the numbers will continue to increase. For comparison’s sake, during the same time period, the Australian Labor Party spent $480k on Youtube commercials, while the Liberal Party has spent $262k.
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Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.
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Palmer continues to speak about how free speech is under attack, yet I am not allowed to leave a comment on his Youtube ads. C’mon Clive – if we are forced to watch your badly produced advertisements, at least let me leave a comment.
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Can’t wait to put Trumpet of Patriots last on my ballot
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