CMO Jodie Sangster to depart IBM, replacement announced

Jodie Sangster is departing her role as IBM’s CMO at the end of this week.

Replacing her at IBM is Priscilla Kim, who is being promoted to the role from her position as head of performance marketing to the title of IBM Australia marketing leader.

Jodie Sangster

Sangster started in the role in early 2020, when she moved across from her role as CMO of IBM Singapore. Sangster was also notably the CEO of ADMA for seven years, which she left in 2018 to join IBM.

Kim has been at IBM since 2007, having been promoted several times over. She stepped into her most recent role, head of performance marketing, in December 2019.

An IBM spokesperson said: “We are excited for Jodie, who is leaving IBM to follow her dream of travelling Australia with her family. Priscilla Kim has been promoted as the new marketing leader for IBM Australia. She is an award winning marketer and brings more than 20 years of experience to the role. Priscilla led the IBM marketing team to deliver stand out campaigns including three IBM Australia and New Zealand Think Summit conferences and the IBM Cloud Innovation Exchange, all of which received numerous industry awards.”


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