Coca-Cola puts $5m behind ‘Mother of an energy hit’

Coke has launched a new campaign for its energy drink Mother, introducing the eight ingredients – represented by a ninja, sumo wrestler and medieval soldier among others – that make the drink the “mother of an energy hit”.

The ad, which coincides with the introduction of new spill-proof packaging, was first launched on Mother’s Facebook page before rolling out for State of Origin 2 and in cinemas screening the Hangover 2.

It was created by Smart Sydney.

The TVC will also air on 20 big screens within stadia around the country at key footy fixtures, and appear on trackside screens at the last eight major V8 Supercar races.

The ad will be supported by outdoor and point of sale promotions.


Creative Agency: Smart Sydney
Production: Jungle Boys
Director: Trent O’Donnell
Post Production: Emerald City
Client: Dan Lacaze, Brand Manager and Nick Brock, Marketing Manager
Communications Strategy: Naked
Media: Ikon
Packaging design: Cowan
Brand activation: URBAN
Retail presence: Fuel


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