Coca-Cola puts $5m behind ‘Mother of an energy hit’
Coke has launched a new campaign for its energy drink Mother, introducing the eight ingredients – represented by a ninja, sumo wrestler and medieval soldier among others – that make the drink the “mother of an energy hit”.
http://youtu.be/_gefhEou98k
The ad, which coincides with the introduction of new spill-proof packaging, was first launched on Mother’s Facebook page before rolling out for State of Origin 2 and in cinemas screening the Hangover 2.
It was created by Smart Sydney.
The TVC will also air on 20 big screens within stadia around the country at key footy fixtures, and appear on trackside screens at the last eight major V8 Supercar races.
The ad will be supported by outdoor and point of sale promotions.
Credits:
Creative Agency: Smart Sydney
Production: Jungle Boys
Director: Trent O’Donnell
Post Production: Emerald City
Client: Dan Lacaze, Brand Manager and Nick Brock, Marketing Manager
Communications Strategy: Naked
Media: Ikon
Packaging design: Cowan
Brand activation: URBAN
Retail presence: Fuel
Fun ad.
I hope this is the cinema cut, because the listed ‘8 energy ingredients’ kind of disappear in the small screen/online environment.
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…odd they talk up the 8 ingredients, but don’t mention what they are?
8 different types of sugar?
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yeah, fun ad, kind of like Xmen with caffeine
not sure what the 8 different ingredients are – but i bet they all end in
…odrexciclyne
or something like that!
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The Mother ads have been as lame as the drink itself.
What kind of person seriously needs 500ML+ of sugar. Not that it has anything to do with the ad itself 🙂
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Great spot.
Nice one Dan and Nick. You’ll be missed at Coke
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They list the ingredients when he walks into the garage:
Caffine
Taurine
Guarana
Niacin (which is B3)
B12
B6
Glucuronolactone
Pantothenic Acid (which is B5)
However, I believe their caffine is derived from guarana, so really they should only have 7 ingredients.
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@rexxi
To put it into perspective, one can of mother (500ml, 233 calories total) has 52g of sugar, or approximately 195 calories from sugar, or 84% of calories from sugar.
One can of coke (355ml, 140 calories total) has 39g of sugar, or approximately 166 calories from sugar, or over 100%.
*Using an average of 3.75 calories per gram of sugar. Note that given that Coke cannot have more calories from sugar than total calories they obviously have a lower caloric sugar used within their drinks. That being said, Coke makes both drinks so if they used the same sugar, measures would be similar.
If Coke came in the same sized cans (which it actually does in post mix drinks such as Maccas etc), it would be worse in terms of sugar content than Mother.
It is all relative…
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