Coca-Cola media account sees five face-off

CokeThe Coca-Cola media account pitch is understood to be down to five major players who presented their credentials to the soft drink company last week.

Mumbrella understands that those on the short list are incumbent agency Ikon Communications, MediaCom, UM, Carat and Starcom.

The Omnicom Group is not in the pitch due to agency PHD’s relationship with Pepsi in this market and the agency group’s global links to the arch-rival to Coke.

Coca-Cola South Pacific had a media spend of $22.5m last year according to Nielsen.

The high profile pitch will resume next year with the pressure on Ikon to retain the account after Vodafone moved its media buying to Bohemia last week.

Nic Christensen


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