Coca-Cola moves to ‘Come Alive’ banner for all brands in bid to highlight their differences

Coca-Cola has created a new series of TV commercials under the strapline ‘Come Alive’ in which all four of Coke’s brands are showcased.

A 30-second slot combines all four varieties – Diet, Zero, Life and traditional Coke – with three 15-second executions focusing on individual brands.

The campaign, created by Ogilvy, includes TV, digital, mobile video, cinema and out of home, and is designed to highlight the differences between the brands.

Dianne Everett, group marketing manager Coca-Cola Trademark, said it wants people to understand “what each product has to offer”.

“Our campaign will bring the brand to life in the coming months and is designed to engage and connect with Australian consumers,” she said.


Media: UM

Creative: Ogilvy

POS: Passport

Trade PR: Red Agency


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