Coca-cola has launched the second phase of its popular ‘Share a Coke’ campaign, inviting consumers to vote on 50 new names to be put on bottles and cans of the fizzy drink.
Coke’s name-on-a-bottle campaign, which launched at the end of September, has received “an unprecedented consumer response”, the company has said.
Initially, 150 names were printed on bottles and cans of Coke. Now another 50 names will be added, which can be voted on by the public via the brand’s Facebook page.
People will be able to nominate a name up until November 24. Coke will release a shortlist for a public vote that will run from 6 – 14 December.
The final 50 names will be announced in mid-December, and consumers can expect to see the selected names on retailer shelves in January.
Online, outdoor, Facebook ads and live reads on Southern Cross Austereo radio stations will support the campaign.
“The wave of positive response from consumers and their interactions with the campaign has far exceeded our expectations,” said Lucie Austin, marketing director of Coca-Cola South Pacific.
“We’ve received a tremendous amount of requests for specific names to be included in the campaign. And we’d love to deliver on all. But it’s seemingly impossible to choose. Who better to help us make the decisions than the consumers themselves, so we’re asking them to nominate names and vote.”