Coca-Cola partners with Salvation Army for ‘it feels good to give’ Christmas campaign

Coca-Cola Australia has partnered with the Salvation Army for its 2018 Christmas campaign to remind people to “give” this Christmas.

Using the tagline ‘It Feels Good to Give’, Ogilvy and UM have created a television campaign which features a young boy buying a homeless man a Coca-Cola and helping his mother put a star on the Christmas tree.

As part of its campaign, Coca-Cola has also brought back its Christmas truck, which will tour the country and launch a nationwide Secret Santa.

Lucie Austin, marketing director at Coca-Cola South Pacific, said in a statement: “We’re thrilled to launch our festive campaign with The Salvation Army for the second year running. It’s a campaign that spreads joy through community engagement and reminds us just how good it feels to give back.

“Bringing the legendary Coca-Cola Christmas Truck back down under was a no brainer after the stellar success and impact it made last year. We hope Australians will come along to enjoy the experience and help us spread the festive spirit.”

The campaign will also be rolled out across out-of-home and in stores.


  • Red Agency
  • Ogilvy
  • UM
  • Maverick
  • One Green Bean – Social Centre

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