Coca-Cola partners with Salvation Army for ‘it feels good to give’ Christmas campaign
Coca-Cola Australia has partnered with the Salvation Army for its 2018 Christmas campaign to remind people to “give” this Christmas.
Using the tagline ‘It Feels Good to Give’, Ogilvy and UM have created a television campaign which features a young boy buying a homeless man a Coca-Cola and helping his mother put a star on the Christmas tree.
As part of its campaign, Coca-Cola has also brought back its Christmas truck, which will tour the country and launch a nationwide Secret Santa.
Lucie Austin, marketing director at Coca-Cola South Pacific, said in a statement: “We’re thrilled to launch our festive campaign with The Salvation Army for the second year running. It’s a campaign that spreads joy through community engagement and reminds us just how good it feels to give back.
“Bringing the legendary Coca-Cola Christmas Truck back down under was a no brainer after the stellar success and impact it made last year. We hope Australians will come along to enjoy the experience and help us spread the festive spirit.”
The campaign will also be rolled out across out-of-home and in stores.
Credits:
- Red Agency
- Ogilvy
- UM
- Maverick
- One Green Bean – Social Centre
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
Linkedin
What a clever idea and campaign!
Give nutritionally-bereft cola drinks to homeless people!
They’re already struggling with oral hygiene but whack them with more Phosphoric Acid than they’ve had in their lives and help them further rot their teeth!*
Saturate their systems with unnecessary sugars … but that’s OK because they can burn it off when they jump on the exercise bike at their local Finance First gym!
Credits for being a collective & cynical bloody disgrace:
– Red Agency
– Ogilvy
– UM
– Maverick
– One Green Bean – Social Centre
* https://www.livestrong.com/article/468217-why-is-phosphoric-acid-bad-for-you/
User ID not verified.
And to think Coca-Cola was once regarded as having the best marketers in the business.
On the upside for the local industry, that emotionless mess of a TVC appears to be global.
Time to go ‘fix’ some homelessness with a sugary drink or two…
User ID not verified.