Coca-Cola reflects on 80 years of Australian heritage in ‘made and shared down under’ campaign
Coca-Cola has reflected on its 80-year history in Australia by promoting its connection to the Australian culture and people.
The ad, created by McCann, shows Coca-Cola’s history in Australia from the first bottle which was made and sold in 1938 to family businesses to the current day.
The tagline used in the ad is ‘Coca-Cola Australia: Made and shared down under for 80 years’ and aims to commemorate the 80 years of beverages made by Australians in Australia.
Lucie Austin, marketing director for Coca-Cola South Pacific, said in a statement: “Eighty years is a significant milestone and a timely occasion to celebrate Coca-Cola’s lasting and strong connection to Australian culture and people. Many Australians assume that Coca-Cola drinks are shipped all the way from the US to our shores.
“We want to break this myth by sharing the stories of everyday Australians connected through Coca-Cola, who have made, bottled, and enjoyed the world’s greatest drink right in their backyard, for 80 years.”
The ad was directed by Steve Back and filmed in the far north coast of NSW including Casino, Lismore and the hinterland surrounding Byron Bay.
The campaign will also run on out of home billboards including the famous Kings Kross billboard.
“It’s a look back on our heritage and role in the lives of all Australians from hot summer days at the beach, to dancing up a sweat at music festivals, all relatable moments that are inextricably linked to enjoying a great-tasting Coca-Cola,” she added.
Credits:
- Creative Agency: McCann
- Media Agency: UM
- PR Agency: DEC PR
- Social Media: OGB
- Client: Coca-Cola South Pacific
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Director to directed. Kings Kris – that’s a new one
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