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Coca-Cola reviews PR arrangements

Coca-Cola South Pacific has said it will be reviewing its public relations and communications arrangements.

The beverage company is set to review the requirements of the agencies currently on its roster to decide whether or not any changes need to be made.

Mumbrella understands Coca-Cola’s rostered agencies which include One Green Bean, Red Agency and Pulse Communications have been sent a formal Request For Proposal document.

A spokesperson from Coca-Cola said:“Coca-Cola South Pacific regularly reviews its agency requirements to ensure we are working alongside industry leading talent in our various business functions.

“As part of this regular review process, we are currently assessing the requirements in our Public Affairs and Communications function, specifically the support of our community, wellbeing and sustainability programs.

The review it is not a formal pitch process and does not impact on Cocoa-Cola’s creative and media arrangements. “We are not reviewing our media, social media or government relations requirements,” said the spokesperson.

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