Coca-Cola takes low sugar battle to rival Pepsi with launch of Coke Life marketing crusade
Coca-Cola South Pacific is gearing up for a TV-led marketing push of Coke Life as it looks to take the naturally sweetened battle to rival Pepsi.
The multi-million Coke Life push will begin in early April with the firm hoping it will turn around its fortunes after a poor 2014 which saw total soft drink sales decline two per cent and net profit plunge 25 per cent.
It is the first new Coca-Cola product since Coke Zero was launched in 2006.
The campaign, created by Ogilvy & Mather, will contain the tagline ‘Let Life Surprise You’ and will run throughout April and May.
The olive green reminds me of the plain packaging used for cigarettes.
A quick glance at the packaging looks like the Saudi Arabia National Flag.
Coke should keep some of its trademark red within the labelling as Pepsi did when they released Pepsi True, coincidentally another green labelled soft drink?
I tried the stevia sweetened Pepsi Next and found it tastes terrible, so I won’t bother tasting Coke Life.
Doesnt Stevia give you cancer?
When Stevia comes into contact with a label or logo it turns it green.
Green-washing?
so only 20 grams of sugar instead of the usual 32.
I think the whole thing is a huge mistake, trying to find a market for a reduced sugar just highlights the amount of sugar in the new and flagship product.. I’ve seen some press quoting down to only ten teaspoons of sugar per bottle.. WTF..
Instead of a huge shitload of sugar there is just a shitload. That will really help with type 2 diabetes and obesity. Well done Coke, your social conscience is showing.
Soylent Green.
Just got to love the euphemism of “low sugar”, when it has in fact ten standard teaspoons of it in every bottle. LOL
So I guess Red == Coca Cola Death?
The yucky green reminds me of the outside of a packet of capstan green cigarettes those old enough to remember. Smoking and sugar are going to get you every time.