Coca Cola, the 69 billion dollar brand

Not a single Australian brand features in a listing of the 100 best global brands compiled by Interbrand.  

According to the branding company, Coca Cola is the most valuable brand in the world, with a worth of more than US$68bn. Next comes IBM, whose brand is worth $60bn, says Interbrand, and Microsoft, worth $57bn.

In the top five global brands, Interbrand’s list has not changed at all compared to a year before.

McDonald’s has climbed two places to sixth and now has a brand worth $32bn, while the value of Google’s brand has leaped by 25% to $32bn, says Interbrand.

The global top 10 brands:

  1. Coca-Cola – $69bn
  2. IBM – $60bn
  3. Microsoft – $57bn
  4. GE – $48bn
  5. Nokia – $35bn
  6. McDonald’s – $33bn
  7. Google – $32bn
  8. Toyota – $31bn
  9. Intel – $31bn
  10. Disney – $28bn

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.