Coca Cola’s new video push

Tim Burrowes

December 22, 2010 12:03

I’m rather intrigued by the video content direction that Coca Cola Australia is currently taking.

Remember the Coke Summer ad featuring people being shot out of the giant bottle into the sea?

Well this piece of video popped up on YouTube:

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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2 COMMENTS

Alecia 23 Dec 10

The beach used for the giant blow up balls is North Cronulla beach.. Merry Christmas!

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re: turn on 12 Jan 11

Milking as much content out of the creative cow; if you yank the teats too hard it goes sour, if you’re a gentle dairy farmer you get delicious cream.

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