Cochlear and CHE Proximity launch plugin that calibrates the internet to users’ ears
Cochlear and CHE Proximity have released Hearprint, an online application which calibrates online video and music to the listener’s unique hearing ability.
Based on a series of user inputs, Hearprint works by adjusting audio frequencies so they are tailored to the listener’s ability to hear. It then calibrates online content to the viewer’s ears.
Users can then download the software as a Google Chrome extension, which allows them to hear all online films, TV shows and music with their unique sound calibration.
Cochlear’s aim is to raise awareness of the 3.6 million Australians living with some form of hearing loss.
“No two people hear the world the same,” explains Janet Menzies, general manager, Cochlear Australia and New Zealand. “The new Hearprint tool helps Australians to visualise their unique sound calibration.”
While calibrating their Hearprint, users are introduced to documentaries directed by Jonathan Kneebone of The Glue Society, which tell the stories of how Cochlear is changing the lives of people with hearing loss.
Brian Jefferson, CHE Proximity’s group creative director says the team didn’t just want to just make ads for Cochlear, but instead wanted “to create experiences that help people reconsider their hearing and how Cochlear could help.”
“Every day, thousands of Australians aren’t hearing as they should so for those people, the Hearprint turns every video on the internet into a chance to realise there’s a better solution,” he said.
Jonathan Kneebone of The Glue Society says: “It has been exciting for us to also direct this latest piece of innovative creativity – where we reveal the significant human impact of such incredible technology.”
Credits
Client: Cochlear Limited
Scott Housley, VP of Marketing & Business Development, Cochlear Australia and New Zealand
Janet Menzies, General Manager, Cochlear Australia and New Zealand
Ben Marosszeky, Senior Manager, Cochlear Asia Pacific
Kerryn Burke, Senior Marketing Communications Manager, Cochlear Asia Pacific
Linda Ballam-Davies, Senior Marketing Communications Manager, Cochlear Australia and New Zealand
Kate Harrison, Consumer Campaign Manager, Cochlear Asia Pacific
Leonie Fewster, Cochlear Care Centre Manager, Cochlear Australia and New Zealand
Julie Decker, Cochlear Care Centre Manager, Cochlear Australia and New Zealand
Agency: CHE Proximity
Chris Howatson, CEO
David Halter, Managing Director
Ant White, Chief Creative Officer
Brian Jefferson, Group Creative Director
Letizia Bozzolini, Associate Creative Director
Lisa ONeill, Associate Creative Director
Cameron Brown, Senior Copywriter
Mariana Rice, Group Account Director
Charlotte Jones, Senior Account Director
Alice Jamieson, Senior Account Manager
Jason Young, Head of Design
Vanessa Saporito, Senior Designer
Julie Duff, Head of CHEP Films
Katena Valastro, Production Co-Ordinator
Roma Stein, Operations Manager
James Shaw, Head of Performance
Hannah Garcia, Senior Experience Strategist
Elliot Tindale, Performance Manager
Ryan Townsend, Experience Manager
Elaine Yang, Performance Executive
Tien Tran, Programmatic Manager
Leigh Munday, Data and Media Operations Manager
Jamie Metcalfe, Digital Products Director
Simon Ridley, Digital Project Manager
Matthew White, Creative Technologist
Patrik Fagard, Creative Technologist
Matthew Rose, Technical Director, Product & Communications
Matthew Willcox, Head of Strategic Design
Sebastian Perez de Arce, Senior Digital Designer
PR
Simone Pipkorn, General Manager
Fleur Williamson, Account Director
Elen Clement, Senior Account Manager
Direction: The Glue Society’s Jonathon Kneebone, Director
Production Company: Revolver/ Will O’Rourke
Michael Ritchie, Managing Director/Executive Producer
Josh Mullens, Executive Producer/Head of Projects
Isabella Vitelli, Producer
Jasmin Helliar, Producer
Alex Harrod & Jordan Maddocks, Director of Photography
The Glue Society Studios, Post House
The Glue Society, Editor
Viv Baker, Flame Artist
Trish Cahill, Colourist
Sound Studio: Noise International
Kathleen Burrows, Sound Designer
