Cock ups to be confessed at Mumbrella360

Tim Burrowes

May 23, 2012 7:42

Mumbrella360 delegates are to be asked to admit their biggest marketing cock ups in a confessional booth set up by at the conference.

The Cock Up Confessional is being curated by creative agency The Works, with the most insightful, and amusing, confessions being played to delegates as one of the final sessions of the conference.

Marketing cock ups – and how to learn from them – will be discussed by a panel featuring Ray Noble, brand director of Beam Global Australia; Nick Stace, CEO of consumer organisation Choice; Anthony Gregorio, group CEO of Euro RSCG Australia and Jon Bradshaw, brands director of Lion. The session will be moderated by Damian Pincus, creative partner at The Works

All of those recording Cock Up Confessional videos will be asked two questions: “What’s your biggest Marketing cock up?” And “What did you learn from this cock-up?”

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.