Cock ups to be confessed at Mumbrella360
Mumbrella360 delegates are to be asked to admit their biggest marketing cock ups in a confessional booth set up by at the conference.
The Cock Up Confessional is being curated by creative agency The Works, with the most insightful, and amusing, confessions being played to delegates as one of the final sessions of the conference.
Marketing cock ups – and how to learn from them – will be discussed by a panel featuring Ray Noble, brand director of Beam Global Australia; Nick Stace, CEO of consumer organisation Choice; Anthony Gregorio, group CEO of Euro RSCG Australia and Jon Bradshaw, brands director of Lion. The session will be moderated by Damian Pincus, creative partner at The Works
All of those recording Cock Up Confessional videos will be asked two questions: “What’s your biggest Marketing cock up?” And “What did you learn from this cock-up?”
Early cock up contributions come from Mark Holden, global strategy director of PHD Worldwide; The Agency Register’s Peter McDonald; Simon Corah, CEO of Growth Mantra:
As well as at Mumbrella360 itself, guests at a speakers drinks party as part of Vivid Sydney next week will be asked to share their confessions.
Details of the program for Mumbrella360, which takes place on June 6 and 7, along with ticket details, can be found on the Mumbrella360 event website.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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