LivingSocial is claiming the biggest group buying deal in Australia yet through a tie-up with Pizza Hut – bettering Scoopon’s deal with Hungry Jack’s two months ago.
The deal saw 163,093 $2 seven-inch Pizza Mias sold in a week on LivingSocial Australia’s website.
The Hungry Jack’s deal offered Scoopon’s 2m subscribers a $2 Whopper and fries meal deal through its coupon deal.
However, LivingSocial claims its Pizza Mia deal outdoes the Scoopon Hungry Jack’s offer, since its own deal required consumers to commit to the offer in advance, not just download a coupon with the option not to redeem it.
Adam Rigby, executive GM of LivingSocial Australia and New Zealand said: “LivingSocial’s Pizza Hut deal was so compelling that Australians opened their wallets, not just clicked to download, showing their commitment to redeem. A seven-inch pizza for just $2.00 is what inspired such an exceptional response.”
He added: “With 163,093 pizzas sold nationally, this is Australia’s best group buying deal. The success of the offer shows that Australians are very much motivated by exciting deals at great prices. We’ll be continuing to offer more great deals in the future.”
The LivingSocial Pizza Hut voucher was redeemable when ordering through pizzahut.com.au for orders picked up from Pizza Hut restaurants.