Coke, iPhone and PlayStation please, say MySpace users

MySpace’s users are Calvin Klein-wearing, Corona-swilling, dope-smoking, teeth-brushing, Coke-guzzling, Lynx-spraying social networking machines, according to a census of the site’s Australian audience.  

The lifestyle portal surveyed the opinions and attitudes of 2000 of its 2.4m Australian users to build up the picture of their favourite brands.

The results included:

  • The three most popular luxury brands were Calvin Klein (36%), Gucci (26%) and Chanel (22%);
  • The operating system of choice was PC (75%) followed by Mac which received 24% of votes;
  • Nokia was voted the most popular mobile phone brand at 41%. The iPhone (15%) and Sony Ericsson (13%) were the other popular brands;
  • The most popular gaming console was PlayStation (45%) followed by Nintendo (30%) and Xbox (20%);
  • With 35% of votes Electronic Arts (EA) was voted best games maker, followed by Nintendo(16%) and Activision(8%);
  • The top three beer brands were Corona (32%), Heineken (21%) and Pure Blonde (14%);
  • The three favourite chocolate bars were voted as Snickers Bar (9%), Mars Bar (8%), Cadbury Boost (8%) ;
  • The most popular soft drinks were Coca-Cola (39%), Mountain Dew (9%) and Pepsi (8%);
  • The most popular energy drink was V (40%), followed by Red Bull (29%) and Mother (16%);
  • With 81% of votes Colgate was far and away the most popular brand of toothpaste, McCleans was the next most popular with 7%;
  • The most popular brand of deodorant would be Lynx (29%) followed by Rexona (21%) and Dove (11%);
  • The three favourite car brands were Holden (11%), Lamborghini (9%) and BMW (6%).

A majority of MySpace users – 53% – said they supported the legalisation of marijuana.


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