Coke Zero break up ad taken off air

Coca-Cola has taken its “Break Up” ad for Coke Zero off the air in Australia after the Advertising Standards Bureau received complaints about its raunchy content.  

The Coke Zero ad – which was created by the Danish agency Grey Copenhagen – has been running globally. It features a young man steeling himself to end a relationship. When he starts to break the news, it goes far better than he could have hoped, complete with pole dancers appearing from nowhere and the girlfriend saying she understands, and to call her when he wants to have fun.

Prior to broadcast, the Australian version of the TVC had already been toned down compared to the version airing in some parts of the world which included the girl inviting him to call “when you want to shag”.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.