Friday 13th ad is Caxtons winner

Tim Burrowes

April 15, 2009 10:31

New Zealand has taken the honours in the Could be A Caxton newspaper advertising competition, with the winning entry from Wellington while an honourable mention went to Auckland.

Saatchi & Saatchi Wellington picked up the main prize in the bimonthly Caxton contest with a “Black Friday” ad for Booksellers New Zealand timed for Friday the 13th. The copywriter was Henry Kember and the art director was Scott Henderson.

Meanwhile, Y&R Auckland won an honourable mention for its “Toll This” Burger King ad. The creative director was Vaughn Davis, the art Director was David Bell and the writer was Richard Loseby.

The Caxton entries were judged by Kat Mercer, freelance art director at DDB Sydney. She said: “One entry stood out and that was the topical ‘Black Friday’ ad for Booksellers New Zealand. I was immediately seduced by the beautifully crafted art direction – the tiny skull in the border design, the bullet hole in the fabric, the perfect kerning, then I realised I should get out more. But first I’ll make sure it’s not Friday the 13^th.”

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.