Coke Zero invests $2.2m in re-edited ‘Just Add Zero’ campaign

Coke Zero has refreshed its ‘Just Add Zero’ campaign which first launched in February 2013 with a new commercial which plays with the original campaign’s idea of how adding zero gives you more.

The ad sees a man making his way through a party while text on screen reinforces the ‘just add zero’ message, showing how firstly with ‘1 mate becomes 10’ ending with ‘100 mates become 1000’. It is a re-edit of the version shown in Europe.

https://www.youtube.com/watch?v=GifAp09dWCo