Coles 360 officially hits the market with rebrand and fresh retail media proposition

Calum Jaspan

October 27, 2022 9:10

Formerly known in market as Coles Media, the retail giant’s media arm has been named Coles 360, with the brand laying out its vision, proposition, and crystalised in-house setup.

Since its inception earlier this year, Coles has been working with retail media specialists Redworks to scale up its practice in the meantime while it worked on its path to improving customer and supplier partner experiences by building out its media, strategy and operational talent.

Mark Rodgers (Managing Partner, Redworks), Paul Brooks General Manager – Coles 360 , John Georgas (Managing Partner, Redworks MD), Jess Torre – Head of Centre of Excellence – Coles 360.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Calum Jaspan

Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.

Topics

1 COMMENTS

Coles 360 27 Oct 22

Getting to name something communicates so much about the business. a) 360 was a really popular name about 10 years ago, b) do consumers really want a 360 relationship with Coles? It’s a great initiative, and Im sure will be a huge success.

User ID not verified.