Coles 360 to empower Coles Liquor supplier brands with AI-powered audio

December 4, 2024 10:13

Coles 360 is partnering with audio retail media platform, QSIC, to incorporate in-store, AI-powered audio into Coles Liquor outlets.

Qsic’s solution will make use of Coles Liquor’s information – including stock inventory, loyalty insights and transactional data – to bolster the alcohol outlet’s in-store audio experience.

It’s expected to do this by identifying cycles where product demand is strong, and insert advertisements into those periods. The partnership also supplies brands with generative AI capabilities for them to efficiently produce audio ads.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Matthew Leong

Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.