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Coles brings The Wiggles into the fray

Coles have rolled out its latest weapon in its war with Woolworths – The Wiggles.

The children’s entertainers are fronting the latest offering from Coles which focuses on discounted nappies. It offers 108 Wiggles-branded BabyLove nappies for $27.

The moves comes a week after Woolies launched a price offer on nappies. The ad was so heavily promoted it was recorded by Ebiquity as the second most played primetime metro ad last week.

Recent weeks have seen Woolies and Coles go head to head on several fronts.

The supermakets have done battle of milk and beer prices, while Woolies has used celebrity chef Margaret Fulton to pour scorn on the Coles $10 meals.

Woolies also launched Rocky-themed ads featuring shop staff in green boxing gloves in response to the giant red hand sported by Woolies staff.

The new ad for Coles sees the Wiggles get the giant hand treatment.

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