Coles Express rebrands, unveils launch campaign via Spinach

Coles Express has transitioned its branding to Reddy Express, with a launch campaign from Melbourne-based creative agency Spinach.

In January, the agency was appointed to manage the rebrand, covering brand strategy, creative comms and campaign production.

“We are thrilled to be working on the transition of such a significant piece of retail business,” said Craig Flanders, CEO of Spinach.