Coles goes down down with finger ridin’ chicken

Coles ChickenColes has plumbed new depths with its Down Down campaign, flogging chicken with an excruciatingly ill-fitting version of the Dean Martin classic ‘That’s Amore’ sung by a butcher and a very bad backing band.

The ad by Coles agency Big Red highlights the supermarket’s cheap chicken while mangling the classic with lines such as: “If you love your chook, here’s where to look, it’s a down down”.

Highlights include a fortunately unidentifiable person in a chicken suit meandering randomly through the ad before cutting to a shot in a field showing the chicken riding the Coles big red hand like it’s a bucking bronco.

Coles’ latest effort comes as M&C Saatchi begins to make its mark with rival Woolworths, with ads from the newly-appointed agency now entering rotation on TV.

Early work by the agency is heavily specials-focused, with Woolies launching an ad in recent days promoting the ‘Big Night In’ with chocolate and chips specials.

The campaign also highlights a sports promotion being run by the supermarket, with checkout operators at the end of the ads wearing sports equipment such as NFL helmets and racing helmets.

Ads courtesy of Savvy Media Monitoring.


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