Coles goes down down with finger ridin’ chicken
Coles has plumbed new depths with its Down Down campaign, flogging chicken with an excruciatingly ill-fitting version of the Dean Martin classic ‘That’s Amore’ sung by a butcher and a very bad backing band.
The ad by Coles agency Big Red highlights the supermarket’s cheap chicken while mangling the classic with lines such as: “If you love your chook, here’s where to look, it’s a down down”.
https://youtu.be/BbhKgc-4Hv4
Highlights include a fortunately unidentifiable person in a chicken suit meandering randomly through the ad before cutting to a shot in a field showing the chicken riding the Coles big red hand like it’s a bucking bronco.
Coles’ latest effort comes as M&C Saatchi begins to make its mark with rival Woolworths, with ads from the newly-appointed agency now entering rotation on TV.
Early work by the agency is heavily specials-focused, with Woolies launching an ad in recent days promoting the ‘Big Night In’ with chocolate and chips specials.
The campaign also highlights a sports promotion being run by the supermarket, with checkout operators at the end of the ads wearing sports equipment such as NFL helmets and racing helmets.
https://youtu.be/ovZAE1Esy-w
Ads courtesy of Savvy Media Monitoring.
Wow Coles. Truly horrible
User ID not verified.
Just when you thought the Coles commercials couldn’t get any worse!
User ID not verified.
This lates add is appalling what depths will they go to next ?. The son is not to bad but the chicken is an insult to shoppers
User ID not verified.
Saw the Coles ad last night… a total embarrassment.
User ID not verified.
The sad thing is someone was actually paid money to come up with this inane campaign ….
User ID not verified.
This ad is a insult to us all, perhaps Coles could view the planets best 20 ads of all time , watch and learn,
User ID not verified.
The fact that their advertising campaign has inspired a post on mumbrella and comments from a number of users serves to prove it’s been effective! I personally can’t stand it but it’s certainly going to generate a thousand conversations between colleagues at work complaining about it & giving Coles publicity.
User ID not verified.
They’ve “plumbed new depths” indeed! I’ve seen one with a middle-aged woman singing appallingly “It’s a down down”. It looks like the Scared Weird Little Guys are also involved, for their sins.
Truly, truly awful. Dean Martin would be turning in his grave. Status Quo’s ‘Down Down’ is one thing, but ‘That’s Amore’?? I guess the writers of the song must have given permission, more’s the pity. What next? Abomination.
Very disgruntled Coles shopper.
User ID not verified.
When I first saw this as I saw red…this campaign is a disgrace….are they ripping off the poultry farmers now too… Shouldn’t Australians wake up and realise that permanently cheap low prices that these supermarket Giants are force down our throats with their brainless advertising, is basically taking the food out of our Farmers mouths…which IS the backbone of our country.
WAKE UP! Buy local! Buy whole foods! Buy organic! In the long run its going to be better for the economy…better for your health… keep jobs going for your children & grand children…benefit everyone all round.
And no I don’t have a lot of money…I am below the ‘poverty’ line… I am a single pension mother and can still afford to buy like this! I buy within my means…
This selfish, gready world will be the death of us!
User ID not verified.
I didnt think you could get worse than Coles ” No added hormone ” ad, featuring what seemed a smacked out Normie Rowe. This ad comfortably passes that ad in the pathetic stakes…..I want to smash the TV everytime I hear it, which seems to be every ad break.
User ID not verified.
I love that big butcher who sings the “down down” chicken commercial for coles. Is he a pro singer? I love his style.
User ID not verified.
Please can someone make these ads stop?!!
User ID not verified.