Coles launches radio station with DMG hitting 14 million customers

ColesSupermarket chain Coles has partnered with DMG Radio to launch a digital radio channel to be streamed throughout its 750 stores which it claims will hit 14 million customers each week.

Coles Radio marks the first partnership of its kind in Australia and DMG Radio CEO Cathy O’Connor said it demonstrates their broader focus on leveraging its broadcast and content creation skills beyond its own DMG radio radio brands.

simon mcdowell


“We are thrilled to be creating an innovative and world class in-store and digital radio experience for Coles and in joining with them to market the service to advertisers,” she said.

Advertisers will be able to deliver content through seven different streams for each state and territory, and Coles Radio will be able to tailor different messages to appeal to the specific needs of each market, in an effort to attract potential advertisers.

Simon McDowell, Coles marketing and store development director, said Cole’s commitment to delivering a better customer experience means focusing on every detail, even the soundtrack.

Cathy O'Connor DMG


“DMG Radio Australia are the experts, and it is great to be working together to create a unique digital music platform,” he said.

Coles customers and staff put forward their favourite Australian tracks to play on Coles Radio across the country on Australia Day this Sunday, including Men at Work’s Down Under, Working Class Man by Jimmy Barnes, and Crowded House’s Better Be Home Soon.


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