Coles promises ‘Good Things, Great Value’ in new campaign
Coles has launched its new value promise – ‘Good Things, Great Value’ – with a campaign to promote its efforts to lower the cost of its own brand products and value packs.
Ambassador Curtis Stone has returned for the campaign, providing meal ideas that feature the lower-price product being advertised.
Creative agency Big Red and media agency OMD worked together on the campaign that looks to target consumers looking for inspiration with cheap meal solutions based on the location and time of day.
wait, croissants and muffins are everyday staples?
They’re crumpets, Nick.
So they have just reduced the price of chicken? Groundbreaking stuff from one of the best marketers in the country.
Still very average reporting Zoe, I told you next time you want to do a proper story on Coles it should involve Curtis [Edited under Mumbrella’s comment moderation policy] . Or has journalistic integrity been corrupted Coles as well?
They are going to drop prices but not margins.
Which means they are going to screw their suppliers (farmers) even more. Remember $1 milk and the impact that had on farmers livelihoods?
Yeah I see the “good things”