Coles promises ‘Good Things, Great Value’ in new campaign

Coles has launched its new value promise – ‘Good Things, Great Value’ – with a campaign to promote its efforts to lower the cost of its own brand products and value packs.

Ambassador Curtis Stone has returned for the campaign, providing meal ideas that feature the lower-price product being advertised.

Creative agency Big Red and media agency OMD worked together on the campaign that looks to target consumers looking for inspiration with cheap meal solutions based on the location and time of day.

Coles chief marketing officer Lisa Ronson said this new campaign will help lower the cost of living for Australian families.

“To be the most trusted retailer in Australia, we must take a customer obsessed approach. We’re constantly reviewing the products our customers are buying every day to ensure our ‘Good things. Great value’ promise is helping them lower the cost of living,” Ronson said.

“For instance, chicken is Australia’s number one dinner protein. What better way to deliver ‘Coles. Good things. Great Value’ than to lowered the price of our whole RSPCA approved fresh chicken to less than $4kg. We know customers need every day bakery staples like rolls, wraps, croissants and muffins, so we’ve lowered the price on them as well.

“We know the cost of living in Australia is rising with many Australians struggling to pay their everyday bills. That’s why we are determined to provide our customers great value on the products they buy most, and introduce even more ‘Good things Great Value’ ways for them to save across the store,” Ronson concluded.

Coles’ OOH execution

The campaign will run across digital, TV, print and radio.


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