Tourism Tasmania says old mate has been ‘coming to Tassie for years’ in response to SA campaign
Tourism Tasmania has responded to South Australian Tourism’s now infamous ‘Old Mate’ campaign with its own version of the controversial ad.
The Tasmanian version shows their own elderly man downing a mountain of fresh oysters, with the voice over stating “Don’t feel sorry for old mate, he’s been coming to Tassie for years”.
The South Australian Tourism Commission campaign launched three weeks ago, with a film of an elderly man crying whilst seeing the sights of Adelaide.
Just not funny.
This is a thousand times worse than the original…
3 weeks to make that [Edited under Mumbrella’s comment moderation policy]
What is it about in-house teams that just can’t produce content well. This feel like a wedding videographer made it. Sorry ?
Simple, timely. Kudos
both are horrible
Because the best thing to do with nature’s abundance is… consume it all
Mountain fresh oysters??
How to drag down the good work that was produced by the previous agency JimJam and award winning director Justin McMillan.
Why as a marketing person would you want to attach your brand to the terrible work done by Adelaide Tourism in any way whatsoever. Learn to take the high ground Tourism Tasmania.
Original storytelling piece here.
https://vimeo.com/233414743
I know which old mate I’ll be!
Excellent come back!!!
Haha I love this!
simple and effective