Coles has swapped the big red hand that characterises its advertising for a ‘little red quote’ in a campaign to spruik its car insurance.
The campaign, which breaks on national television tonight, sees small red cars used to represent its insurance offer.
The red cars seen in the ads are to tour Australia, starting in Melbourne and traveling up to Sydney via Canberra, as part of an experiential campaign to push Coles Car Insurance.
Coles group director, marketing, Simon McDowell, said in a statement: “We are passionate about building the Coles Big Red Hand to be the most famous symbol of value in Australia and have now turned our attention to the insurance industry.”
“Australians are paying too much for insurance, so we are offering great quality product, combined with a Price Beat Guarantee and communicating it to Australia with a bold and engaging campaign – in the unique Coles style,” he said.
- Creative: Big Red
- Media: MBThree
- Digital: Reactive
- Print: Whippet
- Public Relations: Haystac