News

@radical.media Australia closes

Renowned commercial production company @radical.media is to close its doors in Australia.

@radical’s Australian office will shut, while the future of MD Ian Fowler remains unclear.

The news emerged after production house Collider announced that it would provide local representation for @Radical’s former roster of overseas directors. Collider said it would not be representing @Radical’s local directors.

@radical.media’s US-based  president Frank Scherma said in the Collider press release: “We’re excited and thrilled to be working with our new partners and of course, our friends over at Collider. @radical and Collider have historically had strong ties and admiration for one another. We’ve worked with some of their local talents as well as one of their co-founders, Daniel Askill, who’s become an innovative director in the U.S. and in Europe.”

Sam Zalaiskalns, MD of Collider, added: “Representing them in this market is a great opportunity to continue our long-term growth plans by expanding Collider’s global presence ”, he said. “Collider is evolving and we’re really excited to take on a closer alignment with @radical.media. It’s another part of an exciting phase for us.”

Locally, Collider has recently produced two Clemenger BBDO Sydney ads; The Romance is Back ad for Virgin and Foxtel’s The Place Where Foxtel Lives.

@radical.Media produced the Médecins Sans Frontières portal MSF.TV which ran as a month-long online news service reporting on medical and humanitarian news.

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