@radical.media Australia closes
Renowned commercial production company @radical.media is to close its doors in Australia.
@radical’s Australian office will shut, while the future of MD Ian Fowler remains unclear.
The news emerged after production house Collider announced that it would provide local representation for @Radical’s former roster of overseas directors. Collider said it would not be representing @Radical’s local directors.
@radical.media’s US-based president Frank Scherma said in the Collider press release: “We’re excited and thrilled to be working with our new partners and of course, our friends over at Collider. @radical and Collider have historically had strong ties and admiration for one another. We’ve worked with some of their local talents as well as one of their co-founders, Daniel Askill, who’s become an innovative director in the U.S. and in Europe.”
Sam Zalaiskalns, MD of Collider, added: “Representing them in this market is a great opportunity to continue our long-term growth plans by expanding Collider’s global presence ”, he said. “Collider is evolving and we’re really excited to take on a closer alignment with @radical.media. It’s another part of an exciting phase for us.”
Locally, Collider has recently produced two Clemenger BBDO Sydney ads; The Romance is Back ad for Virgin and Foxtel’s The Place Where Foxtel Lives.
@radical.Media produced the Médecins Sans Frontières portal MSF.TV which ran as a month-long online news service reporting on medical and humanitarian news.
Bad reporting. Collider is not taking on @radical’s local roster, but representing their international roster locally.
@radical’s local roster are homeless for the moment, but the brand is not withdrawing from the local market, as it will be sold by Collider.
Hard to get it more wrong than you have.
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Hi Tom,
The initial announcement sent to us from Collider was somewhat misleading, and I’m afraid we were indeed initially misled.
Happily when we do go astray, the comment thread inevitably point that out, as you did, and we have since been able to correct the story to reflect what seems to be a more accurate picture.
Cheers,
Tim – Mumbrella