F.Y.I.

Coles sells AFL micro-figurines as part of sponsorship of the league

Coles has partnered with the AFL and TPF to develop official AFL micro-figurines, available for purchase in Coles, Coles Online (NSW & Qld) and Coles Express.

The 4.5cm high figurines capture the characteristics of 30 various players selected from the 18 clubs, including five rare “suited-up” Bowlow medal winning figures including Chris Judd, Dane Swan, Gary Ablett, Jobe Watson and Adam Goodes.

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Coles marketing and store development director Simon McDowell said: “We love footy at Coles. We are proud sponsors of the League and committed to supporting the community and skills development partnerships of the Coles AFL Schools and Coles AFL Indigenous programs.

“To kick off the AFL season and celebrate this great game, we are delighted to offer our customers their footy heroes in the nation’s first AFL Micro-Figure collection.”

Coles customers will also be able to build their own micro football field for their figurines by collecting 42 oval puzzle pieces.

AFL general manager – commercial operations Darren Birch said: “The AFL is pleased to work alongside Coles and TPF on this project. This offers football fans a unique opportunity to show their support for their favourite player or club.”

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