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Coles to air new ‘Down, down and still’ ad tonight

Coles is continuing to drill home its ‘Down, down and still down” message in a new ad to air on TV tonight, Mumbrella can reveal.

The ad is launching to mark the first anniversary since Coles cut the price of Moro Olive oil. The advertiser did the same with milk in an ad that launched a fortnight ago.

“We are reminding customers that Coles is serious about cutting prices and when we say prices are down and staying down we mean it,” said Coles communications director Jon Church.

The ad was created by Ted Horton’s agency, Big Red.

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