Coles to partner with Ninemsn for another year

Supermarket giant Coles will continue its relationship with Ninemsn for another year as a premier partner for its culinary site, Food.   

The announcement:

Monday, 6 August 2012: ninemsn’s culinary destination, Food, has extended its successful relationship with Coles after they signed on as the site’s premier partner for another year.

ninemsn’s Food hub has seen massive growth in visitors since launch in October last year, with the tailored Coles-branded content integrated across the site proving particularly popular.

The ‘Expert Advice’ section has regularly exceeded expectations as has traffic to Coles’ ‘Feed Your Family’ section. The Coles videos featuring ambassador Curtis Stone have been a favourite for consumers, representing almost 70% of total video streams consumed through the site.

“This is an excellent example of how iconic Australian brands can work with digital leaders to deliver branded content, in an imaginative and intelligent way, that is highly relevant to the reader and has a practical application in their lives,” said Managing Director of ninemsn Alex Parsons.

Boasting recipes, handy meal planning and shopping list tools, how-to fact sheets, blogs, food news, galleries and videos – the ninemsn Food site combines content from trusted ACP brands including Recipes +, Australian Women’s Weekly and Gourmet Traveller, in addition to content produced exclusively for the site.

Source: Ninemsn press release


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.