Coles to sponsor Nine’s London Olympics coverage

Tim Burrowes

September 18, 2010 8:06

Coles may have given Ten and Seven a big slice of the action with its high profile sponsorships of Masterchef and My Kitchen Rules. But it has saved some sponsorship dollars for Nine too. The supermarket chain has come on board as Nine’s first sponsor of the 2012 London Olympics.

Nine’s announcement:

The Nine Network today announced Coles as the first official partner to commit to Nine’s broadcast of the London 2012 Olympic Games.

Announcing the partnership today, Nine’s Director of Sales and Marketing, Peter Wiltshire, said: “We are delighted to be working with Coles on what promises to be one of the greatest Olympic Games ever staged.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.