Colette by Colette Hayman evolves with Paper Stone Scissors
Fashion brand Colette by Colette Hayman is working with production and creative agency, Paper Stone Scissors, to evolve its brand.
The announcement:
Colette by Colette Hayman unveils the first stage of its brand revival with Paper Stone Scissors, via a competitive agency pitch process.
Colette by Colette Hayman, owned by the newly formed Marquee Retail Group, alongside The Daily Edited (TDE) and led by Chairman Bernie Brookes – has kicked off their brand evolution to refocus on the wide range of styling our Australian market celebrates.
After a successful product collaboration with The Matildas for pre-Spring, Colette by Colette Hayman and Paper Stone Scissors are currently developing the brand revival launch penned for next year, which will see Colette by Colette Hayman be noticed as the exclamation mark on their customers self-expression.
Making a statement to drive a fresh approach, ‘so very you’ is the first step of many towards a new elevation and connection with Colette’s audience.
Credits:
Colette by Colette Hayman
Co-Chief Executive Officer, Marianne Jones
Head of Brand Marketing, Chad MacKenzie
Digital Marketing Planner, Isabella Vilo
Design & Marketing Coordinator, Tess KillenPaper Stone Scissors
Concept, Creative Direction, Casting and Production by Paper Stone Scissors
Co-Founder & Creative Director, Andrew Majzner
Head of Creative Sydney, Dylan McDonough
Client Services Director, Alexandra Mason
Production, Kate SkittrallPhotography, Oliver Begg
Videography, Kilogram
Styling, Pia Mazza
HMUA, Nicole Thompson
Source: Paper Stone Scissors
