Colman Rasic wins Masterchef Live launch campaign
Brand Events has hired advertising agency Colman Rasic to create the launch campaign for Masterchef Live.
The announcement:
Sydney agency Colman Rasic has been appointed by Brand Events to produce the launch campaign for MasterChef Live. Their work includes logo design, online and print advertising, design and build of the Live show’s website, brochure design, and eDMs.
This latest extension to the MasterChef brand is a three-day festival of cooking at Sydney’s Moore Park from 10-12 December. The event comprises hundreds of stalls, exhibitors, and a live theatre show featuring the MasterChef judges Gary Mehigan, George Calombaris and Matt Preston. There will also be masterclasses from some of the best chefs in Australia including Adriano Zumbo, Mark Best and Kylie Kwong.
“The MasterChef brand is one of the strongest in the country and it’s great to be working with Brand Events on this exciting project” said Will Worsdell, Strategy Director, Colman Rasic
Naomi Wilson, Marketing Manager, Brand Events added “we are very excited to be working with Colman Rasic on this new live event. We are expecting it to be a sell out show and hope that Will and the team can really help us bring the MasterChef brand to life through their creative.”
The event will be held from 10-12 December and tickets are on sale now through Mastercheflive.com.au
Source: Coleman Rasic press release
