Colombia vs Japan World Cup match helps SBS to rare double-figure main channel share
SBS’ coverage of the Colombia vs Japan FIFA World Cup match helped the channel to a rare 10% main channel share, according to OzTAM’s overnight preliminary ratings.
Throughout the year, SBS tends to pull around 5% to 6% of the free-to-air television audience, however when Australia took on France on Saturday night, the multicultural broadcaster had 27.9%.
The Colombia vs Japan match pulled in 475,000 metro viewers, and placed fourth amongst those aged 16-39 and 18-49.
SBS has been handed the rights to broadcast four extra matches over the next few days, after Optus’ technology failed to cope with demand.
Elsewhere, Seven won the night with a 18.2% main channel share, thanks to the success of its news shows and House Rules. Seven News was the most-watched show of the night, with 1.082m metro viewers.
Nine followed with a 15.7% main channel share, after its news show pulled in 954,000 viewers.
Ten’s Masterchef and Shark Tank helped the station to a 15.0% main channel share, after the two shows achieved 863,000 and 567,000 viewers respectively.
Masterchef topped the key advertising demographics 16-39, 18-49 and 25-54, with Seven’s House Rules coming second across all demographics.
ABC’s most-watched show of the night was its news program, with 700,000 metro viewers, while its most-watched entertainment program, Back in Time for Dinner, achieved 573,000 viewers. The broadcaster achieved an 11.7% main channel share.
Perhaps you should correct your headline to the actual spelling of the country – Colombia
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Surely you can spell COLOMBIA correctly!!!!
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Hi Dave,
How embarrassing. It would appear that we could in the article, but not in the headline.
It has been corrected now.
Thanks,
Vivienne – Mumbrella
Sad to see that a professional news source can not spell the country’s name correctly… It’s Colombia not Columbia!
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Senorita EB,
This is very unfortunate on a day we called out The Sydney Morning Herald for their unfortunate typo on a World Cup story.
Thankfully ours didn’t result in accidental swearing, but embarrassing nonetheless.
Thank you for flagging. It has been corrected.
Vivienne – Mumbrella