Colombia vs Japan World Cup match helps SBS to rare double-figure main channel share

SBS’ coverage of the Colombia vs Japan FIFA World Cup match helped the channel to a rare 10% main channel share, according to OzTAM’s overnight preliminary ratings.

Throughout the year, SBS tends to pull around 5% to 6% of the free-to-air television audience, however when Australia took on France on Saturday night, the multicultural broadcaster had 27.9%.

The Colombia vs Japan match pulled in 475,000 metro viewers, and placed fourth amongst those aged 16-39 and 18-49.

SBS has been handed the rights to broadcast four extra matches over the next few days, after Optus’ technology failed to cope with demand.

Elsewhere, Seven won the night with a 18.2% main channel share, thanks to the success of its news shows and House Rules. Seven News was the most-watched show of the night, with 1.082m metro viewers.

Nine followed with a 15.7% main channel share, after its news show pulled in 954,000 viewers.

Ten’s Masterchef and Shark Tank helped the station to a 15.0% main channel share, after the two shows achieved 863,000 and 567,000 viewers respectively.

Masterchef topped the key advertising demographics 16-39, 18-49 and 25-54, with Seven’s House Rules coming second across all demographics.

ABC’s most-watched show of the night was its news program, with 700,000 metro viewers, while its most-watched entertainment program, Back in Time for Dinner, achieved 573,000 viewers. The broadcaster achieved an 11.7% main channel share.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.