The Color Run signs partnership with Sportsgirl

The Color Run has signed a partnership with Sportsgirl.

The announcement:

The happiest 5k on the planet, The Color Run now the world’s single largest event series, is about to get even happier with the announcement of a landmark partnership with iconic Australian brand,Sportsgirl.

The partnership is a first of its kind for The Color Run and kicks off with the Tropicolor World Tour that will see 10 events across the country, with the first to be held at the Gold Coast on Sunday 17 July.

‘It is a fantastic fit for Sportsgirl and encourages people to get outdoors with friends and family and have a really great time,’ said Sportsgirl CEO Colleen Callander of the partnership.

Sportsgirl will be activating at all of the Tropicolor events with giveaways, prizes, Sportsboys, nail artists and much more. The real highlight however, will be Sportsgirl’s synonymous brand colours being on show at the festival with dedicated ‘Sportsgirl Colour Throws’ that will see an incredible culmination of red, blue, green, white and yellow.

The Color Run celebrates happiness, healthiness and individuality, and this aligns perfectly with Sportsgirl’s brand ethos.

“Events that encourage a healthy and happy lifestyle are certainly worth supporting and it made sense for us to get involved,” said Callander.

Aratis Events and The Color Run Australia General Manager Luke Hannan said, “We are thrilled to have the opportunity to partner with such an iconic Australian brand like Sportsgirl.”

“The Color Run provides participants with the opportunity to ‘let their hair down for the day’, it promotes a healthy, active and most of all fun lifestyle and it is these elements that makes the synergy between Sportsgirl and The Color Run so strong.”

The Color Run has delivered on its promise to its participants by providing a unique experience in the fun run category, and this is what has helped define The Color Run as Australia’s largest and most popular fun run series.

The Color Run is now into its fourth consecutive year in Australia and 2016 is proving the be the most exciting yet, with the launch of the Tropicolor World Tour and now this exciting partnership with Sportsgirl.

For more information and to join in on the Happiest 5K on the Planet, visit www.thecolorrun.com.au

Source: Bastion Effect media release


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