Colorbond celebrates 50 years of business in Australia with new campaign

June 2, 2016 8:46

Colorbond has launched a stylish new campaign to highlight its 50 years of business in Australia.

The BlueScope Steel division has been operating since 1966 and decided to depart from its previous, lighthearted humour-based approach to celebrate the brand.

Running with the line ‘The colours of Australia since 1966’, the campaign was produced by Jeffrey Darling and production company Velvet through BlueScope’s agency, Carlon Leong, which has taken a stylish approach to promoting the building material.

COLORBOND® steel – Anthem from BlueScope Digital on Vimeo.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

Topics

BlueScope Campaign Carlon Leong Colorbond

3 COMMENTS

Familiar? 2 Jun 16

Does anyone else think the score sounds similar to Interstellar? https://youtu.be/SP0dv9OjBHQ?t=2m12s

User ID not verified.

Seb 2 Jun 16

How come Mike Boswell isn’t credited as CD as well?
He should be. A lot of others too.

User ID not verified.

Lester Kirkwood 3 Jun 16

Well done Lisa. Visually stunning and very emotive.

Cinema quality output- excellent.
Lester Kirkwood

User ID not verified.

Latest

Radio's killing season goes into overdrive, but is the Kyle & Jackie O national strategy dead too?

'Zoning in on their strengths': The industry reacts to Seven's upfront

ARN and Seven lead gains on the Unmade Index

Australian Marketing Institute announces new chair and directors

'It was always about the jeans': American Eagle CMO opens up about Sydney Sweeney campaign backlash

Colorbond celebrates 50 years of business in Australia with new campaign

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

SUBSCRIBE