Colorbond celebrates 50 years of business in Australia with new campaign

colorbond campaign stillColorbond has launched a stylish new campaign to highlight its 50 years of business in Australia.

The BlueScope Steel division has been operating since 1966 and decided to depart from its previous, lighthearted humour-based approach to celebrate the brand.

Running with the line ‘The colours of Australia since 1966’, the campaign was produced by Jeffrey Darling and production company Velvet through BlueScope’s agency, Carlon Leong, which has taken a stylish approach to promoting the building material.

COLORBOND® steel – Anthem from BlueScope Digital on Vimeo.

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