Columbus wins HIA, Coffee Club and AON Australia

Digital performance agency Columbus, owned by Dentsu Aegis Network, has won three new clients including HIA Insurance Services, The Coffee Club and AON Australia.

The appointments will see Columbus leverage its data content and social capabilities to deliver data driven marketing for the brands.

Columbus will manage the three brands’ digital marketing activities including programmatic, SEO, paid search and content.

Rebecca Tos, CEO of Columbus, said in a statement: “We’ve listened, adapted and placed the customer experience at the core of Columbus, while maintaining our heritage in performance and experience. We’re excited to deliver our promise to these fantastic brands”.

In July, the agency promoted Marianne McNally to the general manager of both Victoria and Western Australia.

Celine Dickson, senior marketing manager at AON, said in a statement: “We engaged Columbus because of their deep understanding of our key audiences and developed an integrated approach through Performance, Experience and Data services”.


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