Comedian Paul Verhoeven stars as ‘Your Dick’ in Smiling Dick launch campaign
Australian broadcaster and comedian, Paul Verhoeven, stars as ‘Your Dick Richard’ in an InnovaDerma campaign to launch a male climax control training program, Smiling Dick.
Created by B.B.E, the launch video features Verhoeven acting as ‘Your Dick’ while using an eggplant to demonstrate to viewers how the new ‘Smiling Dick’ tool works.
InnovaDerma has also launched a website, smilingdick.com, which hosts a range of written and video content with information on premature ejaculation and education on men’s sexual health.
The campaign uses an eggplant to avoid the strict advertising restrictions in relation to sexual health and related products.
Adam Beaupeurt, strategy director at B.B.E, said the category has used fear as a marketing strategy for too long.
“In the process of selling ‘solutions’, this tactic has only served to further alienate those affected. In launching Prolong, we had an opportunity to reshape a conversation that we felt was in desperate need of change. Beyond clinical sufferers, research showed that the majority of men want more control over how long they last, but have been too embarrassed or proud to talk about it.
“We hope that through Smiling Dick and its coordinated global PR campaign, we can encourage a more progressive dialogue, empowering all men and their partners to seek support without shame or embarrassment.”
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LOL. He’s great.
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Cool ad! The only downside in my opinion is the use of prisms on the edges of the lens. I like such practical effect in general but I’m not sure if it works well with the very clean composition of each shot. For me it’s a bit distracting. For example whip pan at 0:22 almost feels like a diffusion filter in matte box has popped out and caused that reflection. Oh well, it’s just a minor issue.
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best thing i’ve seen in a long time! it’s definitely prolonged my interest to continue working in ads
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The man appears
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Does anyone know who made this ad?
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B.B.E did.
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