In a stunt in the run-up to the 2012 Olympic Games, CommBank has entered the Guinness Book of records for the “Most People Wearing The Same Full Team Kit”.
On South London’s Clapham Common, 935 Australians gathered to form the word G’Day while wearing Australia’s gold colours to welcome the Olympic team to the British capital.
The crowd was able to log onto Facebook after the event, zoom in and tag themselves in the picture.
CommBank CMO Andy Lark said in a statement: “We wanted to organise something that would give Aussies in London the chance to get behind our national team. Commonwealth Bank has been supporting Australian sport for decades and it’s our job to let the team know that we, and the entire nation, are behind them. Hopefully this record is the start of things to come for Australia this summer.”
The stunt was arranged by M&C Saatchi.
As part of its Olympics experiential effort, CommBank has dressed up characters featured in its ads as letters to spell the word ‘Can’. According to bystanders, Aussies were asked to chant the words, ‘Australia can!’
Hat-tip: Mumbrella’s London correspondent Alice Terlikowski.