CommBank introduces viewers to C, A and N

CANCommBank has created a series of online vignettes featuring the C, A and N characters at the centre of its ‘Can’ repositioning.

The CAN three characters have already appeared in a commercial featuring swimmer James Magnussen and will be used by CommBank as part of its Olympic sponsorship.

As Mumbrella reported this week, the Advertising Standards Board dismissed a complaint over C, A and N allowing the letter T to fall off a cliff.

CommBank’s Can positioning was created by M&C Saatchi and launched in May.



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