CommBank launches sci-fi style campaign to promote 24/7 fraud monitoring

Commonwealth Bank has launched a new campaign demonstrating the bank’s credentials in protecting customers against fraud.

The Blade Runner style ad takes place in a city resembling a microchip, where fraudulent activity is targeted by flying vehicles in glowing data streams.

The ad seeks to promote CommBank’s 24/7 security monitoring and technology.

The campaign was created by M&C Saatchi, who has been Commonwealth Bank’s creative agency of record since 2012.

CommBank CMO Monique Macleod, said in a statement: “In an increasingly digital world, fraudulent activity poses an ever-present risk. With this campaign, we wanted to reassure Australians that when it comes to their account security, we’ve got them covered.”

M&C Saatchi group creative director, Andy Flemming, said: “The CommBank fraud teams are highly motivated and seriously impressive. We wrote the spot after meeting them and hope they’re as happy with it as we are. Daniel Askill, ALT and Rumble pulled out the stops and crafted an incredible world right up until the final moments. I’m still geeking out, to be honest.”


Agency: M&C Saatchi
Chief Creative Officer: Cam Blackley
Group Creative Director: Andy Flemming
Creative Director: Shane Gibson
Art Director: Melissa Hawkett
Copywriter: Jason Leigh
Agency Producer: Christina Wilmot
Managing Partner: Amanda Quested
Group Account Director: Samuel MacDonnell
Senior Account Director: Tori Davis
Account Manager: Portia Sunde
Senior Strategy Director: Anthony Lockhart

Client: Commonwealth Bank
Chief Marketing Officer: Monique Macleod
General Manager, Brand and Insights: Sophie Finn
Executive Manager, Brand Communications and Sponsorships: Tamisine Heath
Senior Marketing Manager, Brand Communications: Caroline Millar
Marketing Manager, Brand Communications: Marie Papas

Production Company: Collider
Director: Daniel Askill
Producer: Olivia Hantkan
DOP: Danny Ruhlmann
Editor: Adam Wills

Sound design: Rumble
Sound designer: Tone Aston
Music: Rumble
Sound producer: Michael Gie
VFX / Design: Alt VFX
VFX Supervisor: Jay Hawkins
Creative Director of Design: Piotr Stopniak
Executive Producer: Aborah Buick
VFX Producer: Adrianna Spanos
VFX Production Manager: Jayce Attewell
Head of 2D: Matthew Chance
Head of 3D: Nick Angus
Head of Animation: Chris Rentoul
Colourist: Ben Eagleton

VFX Artists:
Martin Kindl
Chris Gardner
Jordan McInnes
Jamie White
John Trudgian
Jay Loanzon
John Chen
Rick Phillips
Murray Smallwood
Mitchell Kehn
Peter Baustaedter


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.