CommBank releases online video for ‘future of banking’ flagship store

CommBank has released an online video to promote its high-tech concept store dubbed “the future of banking”.

The video, which was made by digital shop The White Agency, will run on CommBank’s YouTube channel as well as a CommBank microsite.

Andrew Murrell, CommBank’s general manager, digital and social marketing, told Mumbrella: “Our large network of branches is, of course, important. But so is technology in how customers bank with us. Our flagship brand is a look toward the future of banking.”

He added: “Online videos like this have a big future in engaging with our customers.”


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