CommBank shows Australians how they can keep the Australian property dream alive
Commonwealth Bank is starting to answer the questions it posed to the Australian public as part of its ‘A new world needs new ways forward’ campaign, with the latest spot focused on the Australian property dream.
CommBank is answering the question about how to buy Australian property.
Created by M&C Saatchi, the latest piece of work shows Australians how CommBank can help the Australian property ‘dream’ still be a reality.
The ad is built on the insight that 53% of Australians do not believe the Australian dream of buying property still exists.
It features Commonwealth Bank staff informing Australians of the different ways people use home loans to buy property.
Earlier this month, Commonwealth Bank unveiled a new strategy and visual identity, with an ad posing questions on topics including education, property, and diversity.
People were asked to answer questions through the bank’s ATM network and through the Commonwealth Bank website.
At the end, did he say “find your path…” or was it something like “you can only afford the path…”?
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